The Business of Art

Knowledge of sound business practices, as well as good work habits, is vital for a painter in order to function professionally and simply to survive, let alone achieve success. Therefore, students of Atelier Stockholm are exposed to every aspect of being a professional painter including those business activities rarely discussed or explored in art schools such as self-promotion, gallery relationships, the use of professionals, pricing artwork and written contracts to name a few. There are, of course, no secrets or magic tricks that guarantee success, but an understanding of the business side of being a painter will certainly improve one’s chances. Atelier Stockholm is serious about preparing students for careers as professional artists. As a practical lesson, the school places deadlines on certain projects to help students learn to use their time better and more efficiently. Atelier Stockholm will also occasionally organize exhibitions of student and faculty work as a means of introducing students to galleries and collectors and the experience of exhibiting in general.